Stick Gum lets you make friends and influence people with a sugar-free or reduced sugar option for chewing gum. What better way to develop camaraderie then to chew gum together that is good for the teeth? Nothing better than masticating chicle as a group to promote cohesion. Stick gum also saves money single packs bought one per transaction at the checkout. Because stick gum is conveniently packaged and individually wrapped, it is a perfect option for friendship, Halloween or for use in classrooms and schools.
What is the History of Wrigley Gum?
The company named Wrigley Gum is now the largest manufacturer & marketer of chewing gum in the world. It hasn't always been that way.
The Wm. Wrigley Jr. Company began in 1891 as a company that sold soap. As an incentive to purchase the soap, Wrigley offered baking powder along with the soap. Soon, the baking powder was more popular and sought after than the soap. So, the company began to emphasize the sale of baking powder. As an incentive to purchase the baking powder, Wrigley included two sticks of gum with the baking powder. Well, you guessed it - soon the gum was more popular than the baking powder! Soon, Wrigley's company became Wrigley's Gum and it has stayed that way for decades.
For over a century and four generations, corporate leadership was passed from father to son, during which time the company expanded from local to global, multiplied its products, introduced sugar-free gum, and became very well known worldwide.
Noteworthy points in the development of the company include the following:
- World War II. Wrigley donated all gum to the US Armed Forces and started a "Remember This Wrapper" campaign to keep the Wrigley brand in people's minds during the strict rationing.
- Second half of the 1900's. Wm.Wrigley's grandson expanded the gum into a total of 9 countries.
- 2006 Establishment of the Wrigley Science Institute,which studies the effects of chewing gum on the body.